The X-men have recruited an unlikely sidekick for their next outing, M&M’S! Mars Chocolate North America announced yesterday that M&M’S and 20th Century Fox’s have signed an exclusive deal making M&M’S the chocolate and confectionery promotional partner of the film. The epic third part of the “First Class” Trilogy, which opens in 2016 May 27, will once again see Charles Xavier battling against Magneto and the titular Apocalypse.
Following the critically acclaimed global smash hit X-Men: Days of Future Past, director Bryan Singer returns with X-MEN: APOCALYPSE, opening in theaters everywhere May 27, 2016. Since the dawn of civilization, he was worshipped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.
So expect to see plenty of X-Men/M&M’s crossover adverts as the campaign kick off early next year.
I’ve always been fond of the yellow packeted peanut M&M’s, and my favorite X-Men is yellow suited Wolverine. Coincidence? I think not!